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Book Description
Release date: December 27, 2012 ?We're surrounded by people who are busy getting their ducks in a row, waiting for just the right moment. . . . Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue." ?From the blog post "Whatcha Gonna Do with That Duck?" ? Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno-vation, creativity, and more. Much of his writing is inspirational and some is incendiary. ? Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include:- A marketing lesson from the Apocalypse
- No, everything is not going to be okay
- Organized bravery
- Choose your customers, choose your future
- Paying attention to the attention economy
- Bandits and philanthropists
Product Details
- Reading level: Ages 18 and up
- Hardcover: 608 pages
- Publisher: Portfolio Hardcover (December 27, 2012)
- Language: English
- ISBN-10: 1591846099
- ISBN-13: 978-1591846093
- Product Dimensions: 6.4 x 1.8 x 9.5 inches
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